TALA Mental Health
services
Brand Identity
Web Design & Development
The custom star symbol is representative of guidance and navigation and is based on the phrase “follow your North Star”
The letter "K” was customized to appear more rounded to ensure the logo felt softer and approachable
Website
Colour Palette
Logo
Moodboard
Testimonial
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TABLE CONTENTS
TABLE CONTENTS
- Rose Junie, Clinical Director & Founder of TALA Mental Health
Working with Jordyn was truly a wonderful experience – she brought ease, clarity, and professionalism, and her creative eye and attention to detail made the final product stunning. The result exceeded our expectations, and I wholeheartedly recommend her for thoughtful execution and clear communication.
Shining a light on therapy with a brand that feels safe, inclusive, and deeply human
THE GOAL
TALA Mental Health, founded by a diverse team of women of colour, wanted a brand that could break away from the clinical, cold look often seen in mental health practices. Their goal was to create a warm, welcoming, and empowering identity that embodied their mission: destigmatizing therapy, honouring cultural identity, and guiding clients toward meaningful, generational healing.
Through deep exploration of TALA’s values — empathy, inclusivity, and legacy — we created a brand system that visually represented their philosophy of whole-person care. Inspired by Tala, the goddess of the stars, we integrated guiding symbols, soft typography, and a versatile coluor palette of nature tones to reflect safety, trust, empowerment, and the light of possibility.
Blending strategy and symbolism to craft a brand rooted deeply in care and cultural connection
THE APPROACH
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The outcome was a brand that feels approachable yet professional, giving TALA the presence to shine as a beacon of light in their community. Their new identity reflects a legacy of deep care — helping them connect with clients on a personal level, build trust, and confidently stand apart in the California mental health space.
Crafting a resonant identity that empowers clients and uplifts community voices
THE OUTCOME