services
Pendleton St. Florals
Brand Identity Design
Showit Web Design & Development
The custom star symbol is representative of guidance and navigation and is based on the phrase “follow your North Star”
The letter "K” was customized to appear more rounded to ensure the logo felt softer and approachable
Website
Colour Palette
Logo
Moodboard
Testimonial
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TABLE CONTENTS
TABLE CONTENTS
– TARA ARNOLD, OWNER
Jordyn exceeded all of my expectations, creating a brand and website that was beyond professional and beautiful. Now I’m able to reach out to companies I’ve always dreamed of working with, with offerings spelled out in a cohesive and beautiful way that makes it easy for clients to understand.
Elevating floral artistry into a platform for creativity, community, and connection
THE GOAL
Pendleton St. Florals, founded by Tara Arnold, began as a humble flower cart during the pandemic and quickly blossomed into a full-service floral business. What started as a creative outlet and a way to bring neighbours, friends, and family together soon grew into something much bigger — a mission to spark creativity, build community, and create meaningful experiences. Today, Pendleton St. Florals blends artful event florals with imaginative workshops, inviting people to connect, collaborate, and discover beauty and creativity through florals.
We crafted an identity that reflected Pendleton St. Florals’ unique positioning: luxury blooms paired with collaborative, out-of-the-box floral workshops. Inspired by fine art, editorial design, and a preppy yet sophisticated personality, the new brand system embodies laid-back luxury while staying approachable and welcoming.
Pairing elevated floral artistry with collaborative hands-on workshops that ignite and inspire creativity
THE APPROACH
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The outcome was a cohesive brand that feels both elevated and personal — positioning Pendleton St. Florals as the premier choice for events and corporate workshops in Portland and beyond. With a polished visual identity and clear brand messaging, Tara can now confidently market her services, attract higher-end collaborations, and expand her offerings to creative teams, social clubs, and corporate clients
Building a cohesive identity that opens doors to high-end events and corporate workshops
THE OUTCOME