Brand Messaging
Brand Identity
Showit Web Design & Development
Social Media Graphic Design
KAYU Aesthetics
services
It was a very natural and easy process collaborating together. We walked away with a very cohesive brand and website that represents us well. There's no way we could have created an output like this without Jordyn!
– JILLYKA, KAYU AESTHETICS CO-OWNER
KAYU Aesthetics, founded by three Filipino-Canadian sisters, set out to build more than just another aesthetics clinic. Their vision was to create a welcoming sanctuary where inclusivity, empowerment, and self-care come first. They needed a brand identity that would honour diverse beauty, feel elevated yet approachable, and position them as a trusted leader in Edmonton’s aesthetics industry.
THE GOAL
Redefining aesthetics with a brand that celebrates every skin tone and story
THE APPROACH
Blending strategy and soulful design to create an inclusive, luxurious, and approachable identity
Through a collaborative brand strategy process, we uncovered KAYU’s core values of ease, personalization, and mastery. We translated these into a calming yet luxurious identity by blending organic colour palettes, minimalist design elements, and a thoughtful brand voice. The result was a visual and verbal language that embodies self-confidence, self-care, and self-love while remaining timeless and approachable.
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THE OUTCOME
A timeless brand that builds trust, empowers confidence, and positions KAYU as the go-to aesthetics and wellness space
The outcome is a seamlessly cohesive brand and website that embody the ethos and vision of Creator Collective. With a neutral color palette and minimalist website structure, the focus is on showcasing their talented clients, allowing them to take center stage in narrating the brand story and crafting a compelling, authentic narrative. This creates an immersive experience for visitors to connect with the essence of the brand.
