Brand Strategy
Brand Messaging
Brand Identity
Showit Web Design & Development
services
Em K Smith
Jordyn was exactly who I was looking for to build my brand & website! I wanted someone who understood and cared about my vision as much as I did and she outdid herself. I highly recommend working with her!
– emily smith, OWNER & FOUNDER
Em started her business as a photographer, but has since pivoted and scaled to include an multitude of online business services. Not only did her existing website not reflect her new offers but she felt like she had outgrown it, as it felt too youthful and lacked the sophistication she wanted her brand to represent. She needed a brand and website that properly reflected her revamped business and what she brings to the online space.
THE GOAL
Em was in need of a brand & website that felt elevated and aspirational
THE APPROACH
An intentional brand that is both elevated while still down-to-earth
We aimed to infuse Em's brand with sophistication while drawing inspiration from her travels and nature. To achieve this, we curated a deep and rich color palette comprised of organic and natural hues. Introducing a playful star element in her branding added visual intrigue while still maintaining a polished aesthetic. On her website, the use of lush green colors strategically emphasizes key calls-to-action, guiding the audience's eye through the site.
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sand
mist
terraCotta
moss
charcoal
pine
warm, energy, invigorating
earthy, organic, nature
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THE OUTCOME
A brand that is equal parts approachable, adventurous, and motivational
The final result is a brand and website that feels as premium and thoughtful as the services Em provides her clients. The brand feels intentional, grounded, and sophisticated all at the same time. We created an elevated web experience that brings a sense of wonder and awe to all those scrolling through it.
