Em K Smith
services
Brand Strategy
Brand Messaging
Brand Identity
Showit Web Design & Development
The custom star symbol is representative of guidance and navigation and is based on the phrase “follow your North Star”
The letter "K” was customized to appear more rounded to ensure the logo felt softer and approachable
Website
Colour Palette
Logo Meaning
Moodboard
of
TABLE CONTENTS
TABLE CONTENTS
Testimonial
– emily smith, OWNER & FOUNDER
Jordyn was exactly who I was looking for to build my brand & website! I wanted someone who understood and cared about my vision as much as I did and she outdid herself. I highly recommend working with her!
Em was in need of a brand and website that felt elevated and aspirational
THE GOAL
Em started her business as a photographer, but has since pivoted and scaled to include an multitude of online business services. Not only did her existing website not reflect her new offers but she felt like she had outgrown it, as it felt too youthful and lacked the sophistication she wanted her brand to represent. She needed a brand and website that properly reflected her revamped business and what she brings to the online space.
We aimed to infuse Em's brand with sophistication while drawing inspiration from her travels and nature. To achieve this, we curated a deep and rich color palette comprised of organic and natural hues. Introducing a playful star element in her branding added visual intrigue while still maintaining a polished aesthetic. On her website, the use of lush green colors strategically emphasizes key calls-to-action, guiding the audience's eye through the site.
An intentional brand that is both refined while still down-to-earth
THE APPROACH
The custom star symbol is representative of guidance and navigation and is based on the phrase “follow your North Star”
The letter "K” was customized to appear more rounded to ensure the logo felt softer and approachable
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earthy, organic, nature
warm, energy, invigorating
pine
charcoal
moss
terraCotta
mist
sand
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The final result is a brand and website that feels as premium and thoughtful as the services Em provides her clients. The brand feels intentional, grounded, and sophisticated all at the same time. We created an elevated web experience that brings a sense of wonder and awe to all those scrolling through it.
A brand that is equal parts approachable, adventurous, and motivational
THE OUTCOME