"Loud" by Drew Afualo
services
Really appreciate the communication and creative input on a project that had to be done fairly quickly. I love Jordyn’s vision and she just understands the vibe. Low key mind reader!
– DREW AFUALO
Our goal was to create a simple website sales page for Drew's new book 'Loud' that was easy to navigate and directed the viewer to pre-order her book. Since Drew did not have an existing website prior to reaching out, it was important to ensure that it was an accurate representation of who she is: bold, vibrant, and unapologetically herself.
THE GOAL
Our aim was a simple, to-the-point landing page that captivates the viewer and garners attention to Drew's new book. The use of Drew's brand colours in a gradient effect was strategically implemented to draw the viewer's eye down the page, as the colours blended together seamlessly like a rainbow. All call-to-action buttons were either black or white, a stark contrast from the other colourful elements so they stood out.
THE APPROACH
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The end result is a dynamic website that embodies Drew Afualo's essence — boldness, vibrancy, and a sense of confidence that lights up any room. Through strategic colour use, CTA button placement, and transition animations, we crafted a one-of-a-kind landing page that delivers a powerful online experience that is sure to turn heads and get people talking.
THE OUTCOME