Visual Brand Strategy
Brand Identity
Business Card Design & Print
Social Media Templates
services
Red Lipstick Studio
Jordyn is great at what she does and really knows what she's doing. I felt like all my ideas were heard, and anytime I had any questions she was very informative and reassuring. It really felt like a collaborative project!
– jenna dhaliwal, OWNER
+ hair & makeup artist
After a decade in business, Jenna felt the need for a brand glow-up that felt more cohesive and professional, reflecting the premium services she offers. She sensed that she had outgrown her original brand and needed a visual presence capable of attracting her ideal clients to her page. This presence would showcase a polished and glamorous feel, matching the quality of the hair and makeup services she provides to her clients.
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THE GOAL
An elevated brand image that mirrors the level of artistry and skills offered
THE APPROACH
Breathing new life into an established business with a bold yet timeless elegance
We wanted Jenna's brand to stand the test of time but also feel joyful and vibrant, so we opted for a bold and feminine colour palette that was balanced by the use of neutral tones. We selected red and gold as accent colours in her colour palette to pay homage to her South Asian bridal clientele. The modern typeface is elegant and feminine and is harmoniously balanced by the sleek sans serif.
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taupe
red
linen
periwinkle
kohl
cream
gold
Accent Colours
Dominant Colours
berry
THE OUTCOME
A luxury brand that empowers women to feel confident in their skin
The final result is a bold yet luxurious brand that feels not only timeless but empowering to Jenna's audience. The brand feels feminine and glamorous with a gentle nod to her Indian culture and her South Asian bridal clientele.
