Visual Brand Strategy
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Red Lipstick Studio

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Testimonial

TABLE       CONTENTS

TABLE      CONTENTS

of

moodboard

logo meaning

Colour Palette

Jordyn is great at what she does and really knows what she's doing. I felt like all my ideas were heard, and anytime I had any questions she was very informative and reassuring. It really felt like a collaborative project!

– jenna dhaliwal, OWNER
+ hair & makeup artist

After a decade in business, Jenna felt the need for a brand glow-up that felt more cohesive and professional, reflecting the premium services she offers. She sensed that she had outgrown her original brand and needed a visual presence capable of attracting her ideal clients to her page. This presence would showcase a polished and glamorous feel, matching the quality of the hair and makeup services she provides to her clients.




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THE GOAL

An elevated brand image that mirrors the level of artistry and skills offered

THE APPROACH

Breathing new life into an established business with a bold yet timeless elegance

We wanted Jenna's brand to stand the test of time but also feel joyful and vibrant, so we opted for a bold and feminine colour palette that was balanced by the use of neutral tones. We selected red and gold as accent colours in her colour palette to pay homage to her South Asian bridal clientele. The modern typeface is elegant and feminine and is harmoniously balanced by the sleek sans serif.

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Sleek sans serif typeface is easy to read and balances out the feminine primary font

Custom “R” ligature adds to the luxury and flair of this modern serif typeface

Simple, yet classic lipstick illustration symbolizes the brand to its core, as it is both timeless and glamorous

Custom “S” is bolder and more regal and elevated than the original, further adding to the allure and elegance

taupe

red

linen

periwinkle

kohl

cream

gold

Accent Colours

Dominant Colours

berry

THE OUTCOME

A luxury brand that empowers women to feel confident in their skin

The final result is a bold yet luxurious brand that feels not only timeless but empowering to Jenna's audience. The brand feels feminine and glamorous with a gentle nod to her Indian culture and her South Asian bridal clientele. 

ARE YOU READY      ELEVATE             BRAND?

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