Red Lipstick Studio
services
Visual Brand Strategy
Brand Identity
Business Card Design & Print
Social Media Templates
Colour Palette
Logo Meaning
Moodboard
of
TABLE CONTENTS
TABLE CONTENTS
Testimonial
– jenna dhaliwal, OWNER
+ hair & makeup artist
Jordyn is great at what she does and really knows what she's doing. I felt like all my ideas were heard, and anytime I had any questions she was very informative and reassuring. It really felt like a collaborative project!
An elevated brand image that mirrors the level of artistry and skills offered
THE GOAL
After a decade in business, Jenna felt the need for a brand glow-up that felt more cohesive and professional, reflecting the premium services she offers. She sensed that she had outgrown her original brand and needed a visual presence capable of attracting her ideal clients to her page. This presence would showcase a polished and glamorous feel, matching the quality of the hair and makeup services she provides to her clients.
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We wanted Jenna's brand to stand the test of time but also feel joyful and vibrant, so we opted for a bold and feminine colour palette that was balanced by the use of neutral tones. We selected red and gold as accent colours in her colour palette to pay homage to her South Asian bridal clientele. The modern typeface is elegant and feminine and is harmoniously balanced by the sleek sans serif.
Breathing new life into an established business with a bold yet timeless elegance
THE APPROACH
Sleek sans serif typeface is easy to read and balances out the feminine primary font
Custom “R” ligature adds to the luxury and flair of this modern serif typeface
Simple, yet classic lipstick illustration symbolizes the brand to its core, as it is both timeless and glamorous
Custom “S” is bolder and more regal and elevated than the original, further adding to the allure and elegance
click to learn more
berry
Dominant Colours
Accent Colours
gold
cream
kohl
periwinkle
linen
red
taupe
The final result is a bold yet luxurious brand that feels not only timeless but empowering to Jenna's audience. The brand feels feminine and glamorous with a gentle nod to her Indian culture and her South Asian bridal clientele.
A luxury brand that empowers women to feel confident in their skin
THE OUTCOME