United Mental Health Counseling
services
Brand Identity
The custom star symbol is representative of guidance and navigation and is based on the phrase “follow your North Star”
The letter "K” was customized to appear more rounded to ensure the logo felt softer and approachable
click to learn more
Arch shape is symbolic of “balance” and “support”, which are key aspects of a healthy client-counselor relationship
Tulip flower imagery symbolizes “growth” and “roots” and plays on UMHC’s tagline “helping you heal the root causes of your current mental health issues”
Window shape is representative of “openness” and “transparency” and how providing counseling services is akin to taking a glimpse into someone’s life
behind the brand mark
Arch-shaped Brand Icon contains hidden letters
“U”, “M”, “H”, and “C”, which are representative of the acronym for United Mental Health Counseling
Arch-shaped Brand Icon contains hidden letters “U”, “M”, “H”, and “C”, which are representative of the acronym for "United Mental Health Counseling" – UMHC