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Brand Identity

services

United Mental Health Counseling

The custom star symbol is representative of guidance and navigation and is based on the phrase “follow your North Star”

The letter "K” was customized to appear more rounded to ensure the logo felt softer and approachable

Arch shape is symbolic of “balance” and “support”, which are key aspects of a healthy client-counselor relationship

Tulip flower imagery symbolizes “growth” and “roots” and plays on UMHC’s tagline “helping you heal the root causes of your current mental health issues”

Window shape is representative of “openness” and “transparency” and how providing counseling services is akin to taking a glimpse into someone’s life

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Arch-shaped Brand Icon contains hidden letters “U”, “M”, “H”, and “C”, which are representative of the acronym for "United Mental Health Counseling" – UMHC

Arch-shaped Brand Icon contains hidden letters
“U”, “M”, “H”, and “C”, which are representative of the acronym for United Mental Health Counseling

behind the brand mark