Brand Strategy
Brand Identity
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Food Photography Corner
Thank you for these beautiful designs and your hard work bringing our vision to life! We love everything and are so excited to use our new branding! We really appreciate you for always going above and beyond!
– rosslyn sinclair, co-owner & co-founder
Food photographers, content creators, and multi-passionate creatives Rosslyn Sinclair and Mikyla Meckelson envisioned expanding their individual brands to incorporate an educational aspect. This involved teaching students online and extending the learning experience to in-person retreats nationwide. With the aim of establishing themselves as industry experts, they recognized the significance of having a cohesive brand and website that not only showcases their credibility but also positions them as leaders in the creative space.
THE GOAL
Crafting a brand that exudes warmth and comfort reminiscent of a cup of hot chocolate
THE APPROACH
Approachable and empowering with a touch of free-spiritedness
We aimed to infuse a polished, warm, and inviting feeling into Food Photography Corner's brand. This was achieved by choosing a warm color palette reminiscent of the ingredients used for making baked goods. The logo's modern serif typeface conveyed a sense of luxury and elegance, while the incorporation of a handwritten script font added a touch of personality and a human element.
cinnamon
buttercream
chocolate
oatmeal
vanilla
raisin
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THE OUTCOME
An unwavering and supportive brand, that's always in your corner
The end result is an elevated brand that feels inviting and warm, paired with a website that tells their story while instilling a deep sense of community. The feeling you're left with is that of connection, creativity, and a profound feeling of empowerment.
